Eden Arsenault

Social Media Plan Presentation (Podcast) References Asana. (n.d.). Work, Task & Project Management Resources • Asana . Asana. https://asana.com/resources How do you create a social media evaluation plan that’s affordable and relevant? (n.d.). Www.linkedin.com. Retrieved February 25, 2024, from https://www.linkedin.com/advice/1/how-do-you-create-social-media-evaluation-plan ‌ How Sam’s Club Creates Community With Social Media - Social Pros Podcast . (2021, April 16). Listen Notes. https://www.listennotes.com/podcasts/social-pros-podcast/how-sams-club-creates-miwdlfJZR2x/ ‌ Instagram . (n.d.). Www.instagram.com. Retrieved February 11, 2024, from https://www.instagram.com/p/C3DPg7is_ub/   Riddle, H. (2023, April 3). A Beginner’s Guide To Food Shopping At Sam’s Club . The Daily Meal. https://www.thedailymeal.com/1247341/a-beginners-guide-to-food-shopping-at-sams-club/   ‌ Sam’s Club brand profile U.S. 2022 . (n.d.). Statista. https://www.statista.com/forecasts/1335703/sam-s-c...

Bliss Cupcakes is a small, family-owned cupcake shop located in Rogers, Arkansas. Bliss Cupcake’s staff consists of up to five bakers and ten counter girls who help run the shop. Because Bliss Cupcakes is considered a small business, it does not have a full-time, dedicated marketing person. It certainly does not have a person dedicated full-time to social media specifically. So, the question is what social media platforms should Bliss Cupcakes use, what content should they post, and what goals should they keep in mind while generating social media strategies. Platforms When it comes to choosing the right social media platforms for a small business Forbes tells us that we need to consider a few different things. These include the nature of your business, core target audience, client demographics, market research, and therefore match your platform with the audience (Forbes. 2023). In the case of Bliss Cupcakes, its target audience will consist of individuals who live in the Northwest Ark...

How you present your business through content on social media is an important factor for your brand’s success. The type of content you post can impact your business’s image, sales, reputation, engagement, and more. Let’s take a look at the content value ladder and the five different types of content that make it up.  Below is a video that explains how to plan for, create, and pick what type of content to post. https://youtu.be/-uYTpGonmoI "It is a way to categorize and systematize content for your business" - Amber Figlow Filler Content At the bottom of the ladder, we have filler content, which is exactly what it sounds like. It is a form of content used to fill gaps in a content calendar to remain consistent in a posting schedule. A lot of the time this type of content is repurposed from outside sources. It is important that filler content still contains some sort of relevance to a brand to keep engagement rates steady.   Basic Original Content The rest of the content fa...