The Rise of Micro-Influencers and Why They Benefit Businesses
It's no secret that these so-called "micro-influencers" have been taking over the internet in recent years. If you're wondering what in the world is a micro-influencer, you're probably not alone. A micro-influencer is a content creator who has anywhere between 1,000-100,000 followers. They specialize in promoting products or services that relate to their niche to their followers across various platforms. Although these individuals do not have as many followers as celebrities or macro-influencers do, their audience tends to be more engaging, close-knit, and loyal to the opinions of the content creator. Forbes recently came out with "The Business of Influence" an educational series on YouTube, covering the role of a micro-influencer in great detail. https://youtu.be/FVkno0Qkun4?si=KIR4QJU7Lsi39Ahs "Micro-influencers are a little bit more relatable. You feel like you can talk to them. It is more of your friends and family type of following....